OUR STORY

Our journey began 10 years ago with a simple desire: to create a drink that energizes both body and mind — without alcohol and without compromise. Something that tastes like an experience, not like a substitute.

The idea for the Samurai brand was born out of our own needs. As founders, we were searching for a way to enjoy energy, focus, and a sense of ritual — without relying on coffee, sugar, or alcohol. And since we couldn’t find it anywhere, we decided to create it ourselves.

Jaromír, often nicknamed “Čajomír,” has been dedicated to tea for over 20 years. In 2008, he even became the first European ever accepted into the World Tea Association. With his deep knowledge and experience, the very first Samurai Shot was born — a shot packed with energy and unexpectedly intense flavor. Alcohol-free, but with all the kick you need.

Today, Samurai Shot is more than just a drink. It’s a philosophy. A choice. A way to say:
“I want something different. Something that wakes me up — while keeping my mind clear.”

Later, we introduced our sparkling tea drinks, which quickly became popular as the perfect companion for any occasion. They fit right in at weddings, elegant dinners, family celebrations, brunches with friends, or festivals. These refreshing drinks bring style and flavor to every gathering — whether you’re celebrating love, success, or simply enjoying time with your favorite people, alcohol-free.

Our brand quickly caught the attention of both media and fans. We’ve been featured in several interviews and reports, but what matters most to us is the feedback from people who’ve made Samurai part of their daily lives — at the office, on the road, at celebrations, or even during their workouts.

In 2025, we realized that although we had an exceptional product and over 10,000 happy customers, we weren’t fully tapping into the potential of the Samurai brand. That’s when we decided to team up with Václav Tomanec, founder of The One Percent, who became the majority owner. His extensive experience in marketing and brand building is invaluable — and we’re truly excited about the journey ahead!